Coca-Cola, Cox and Counsel On Call Webinar Details

I guess that’s somewhat of a tongue twister, huh? Regardless, I am very pleased to announce that I will have the distinct pleasure of hosting a webinar via the Law.com network with two incredibly talented attorneys, Russell Bonds of The Coca-Cola Company and Kristen Weathersby of Cox Communications. The title: “MISSION: POSSIBLE | Planning & Execution in the Discovery Process.”

As the title indicates, both Kristen and Russ have been instrumental in helping their respective companies plan and implement discovery processes that have saved time and money while focusing on quality control and consistency. What I’ve found interesting is that both companies have gotten similar results while starting from very different places. Both Kristen and Russ are wonderful and engaging and we plan to have plenty of time for Q&A.

If you have time on Nov. 16, 1:00 Eastern, we hope you will join us for the free webinar. You can register here.

Consider "One-Stopping" Project Management, Not Technology

Imagine a world where the one-stop shop exists for all things discovery. Who wouldn’t want that? It’s easy. It’s predictable. It’s cost-effective and so ultimately it’s desirable. With all this I agree. One recent article explores this in greater detail and makes a very compelling case for Why One Stop Shops Will Rule The World.

 
One difficulty, however, in implementing a one-stop solution is that technology, in particular, is so incredibly mobile and forever changing. It’s a target that never settles long enough for you to really hit it dead on. Experience has shown that one vendor may be really good at a single component of the technology puzzle but not so good at another. For example, one technology vendor may be really good at culling data, another at hosting and review, another at clustering and searching, or another part of the process. Finding the one-stop shop for all of these functions is not only difficult but it also is hard for a technology vendor to maintain it once they achieve it. Someone smaller or quicker to innovate will likely supersede its competition in one area or another pretty quickly. If you become completely vested in one technology, you will find it very difficult to transition to another. That reluctance or inability to change ultimately limits the opportunity to continually reduce costs, and in today’s e-discovery of millions of documents and hundreds of gigabytes, the additional cost savings can be significant.

One example is the law firm that has certain in-house technology solutions that their attorneys are familiar with -- and is already paid for -- that they can provide to the client at a reduced cost. The problem lies in the fact that many of these ‘free’ technologies are much slower and contain less functionality than the more up-to-date technologies that are available and cost more to the client overall. If the law firm’s technology solution is two or three generations old – very common this day and age as quickly as the tools improve – there could be millions of dollars in efficiencies and data reductions left on the table.

To be technology neutral -- while vetting the many great options in today’s marketplace -- means that you look at each step of the process and find the best technology solution for that particular technology problem, and then piece it together in the best package possible. That’s really one major component of project management. Knowing what is best in the client’s particular situation and then putting it together in the seamless manner that provides the ease, predictability and cost-effectiveness that everyone ultimately wants is the goal.

Don’t settle for a one-stop technology shop or you may find yourself behind the technology curve pretty quickly. Instead, look for a one-stop project management shop that can bring the technologies all together for you that meet your particular requirements for your type of documents and budget for that particular case.

Understanding the client’s needs, the client’s documents, the client’s budget and timetable all play into the best possible technology selection -- and these are areas in which great project managers excel.